Strategic Marketing Programme™
Take your marketing knowledge beyond simply tactical and operational marketing and more into the long term. Tactical marketing usually focuses on monthly, quarterly and yearly actions. Strategic Marketing should focus on the medium term, I.E. 3-5 years ahead. Few marketers ever learn about this important aspect of marketing. This 12-week flexible programme (1 topic per week, although you can jump ahead) will guide you through what you need to know to better use Strategic Marketing in your role.