Robust Theme
Dec 09, 2019 2020-04-08 7:40Robust Theme
You’ll learn to:
- Use world-class models to assess your business’ positioning
- Set your goals and objectives from a more strategic perspective
- Develop a long-term vision based on marketing strategy, not tactics
- Identify which products you should keep and which to drop
- Identify, assess and analyse your target market and segments
- Apply the 4Ps and 4Cs to your business
- Evolve your pricing and positioning strategy
- Map your business growth through the product life cycle
- Analyse your business’s vulnerability to external factors