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Dec 09, 2019 2020-04-08 7:40Robust Theme
12-week Marketing Training
Intensive Marketing Accelerator Programme
This 12-week fantastic and flexible programme (1 topic per week, although you can jump ahead) will lead you through all the main components you need to know to perform well in a marketing role. We will guide you week-by-week through different aspects of the huge world of marketing so you walk away with more confidence and ability to contribute to a role in marketing ongoing.
Who should attend?
People who are looking to enter a marketing role in business or people who are new to marketing.
Course Outcomes
- Walk away with a broad understanding of marketing, and how the main components fit together
- Understand the importance of your Marketing Proposition and how it impacts marketing tactics
- Understand the pros and cons of digital marketing, social media and traditional marketing communication tactics
You’ll learn:
- The importance and impact of the marketing department
- How marketing fits with the overall business
- The main digital marketing options to use to succeed online
- The pros and cons of different social media channels
- How to use branding, printing and direct marketing as tactics
- How public relations and advertising work
- How the sales department can compliment marketing
- Why your target market and marketing positioning matters
- How to complete a SWOT Analysis from a marketing perspective
- What your competitive advantage and USP actually mean
- How to use a simple competitor analysis process
- How the 4 Cs have replaced the 4 Ps in marketing
Intensive Marketing Accelerator Programme
What our clients say
“The Marketing Company’s ability to create and present their training courses is exceptional.”
Liane Anderson
/ Taranaki Chamber of Commerce, New Zealand
“I really enjoyed the Intensive Marketing Accelerator as it covers all aspects of marketing which
gives you a clearer picture of how it all fits together. It has helped me become more confident as
well as competent in a marketing role, while also understanding how marketing impacts other
areas of the business. The course allows you to learn about a wide range of marketing aspects in
just 12 weeks which is fantastic. Thanks to Ambrose and the team, highly recommended.”
Brittany Light,
/ OLG Office, Sydney
“The Marketing Company achieved the highest rating of any company I have used in 14 years.”
